Position Overview
Manager, e-Commerce
Reports to the Director, Interactive Marketing
Is this you?
Have you had experience developing and creating best in class websites? Are you known to be a superb project manager? Do you have a track record of effectively managing agencies or agency teams? Do colleagues admire your analytical orientation and how you provide your analysis in concise/well thought through/actionable reports?
Do you start your sentences with ‘we’ and enjoy working cross functionally to achieve objectives. Can you “roll-up your sleeves” when necessary?
If this sounds like you, please read on…
Background
Four Seasons Hotels and Resorts is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. As the company has grown from one hotel to 83 in 35 countries, their deeply instilled culture, personifiedbyeach employee, continues to get stronger.Over nearly 50 years, their people have built an unrivalled depth of reliability, trust and connection with their guests– a connection they will steadfastly uphold, now and always.
“We look for employees who share the Golden Rule – people who, by nature, believe in treating others as we would have them treat us.” Isadore Sharp, Founder, Chairman and Chief Executive Officer, Four Seasons Hotels and Resorts.
As Four Seasons works towards phenomenal growth in the next decade, their most valuable partners continue to be their employees, with whom they have a solid relationship based on the Golden Rule. This relationship is made tangible by the awards received year after year by Four Seasons on a corporate level, as well as by their hotels and resorts around the world, making them an undisputed “employer of choice.”
For further information visit: http://jobs.fourseasons.com/
The Position
The Manager, eCommerce is a key member of the Corporate Marketing Planning Team which will lead the FS.com website design, platform and content management system and the on-going development enhancements and operational maintenance of all elements of the site. The successful candidate will be intimately involved in the development of other e-based tools for sales, e-mail marketing and e-commerce efforts with a view to maximizing conversion. He or she will manage agencies to develop and enhance the website and develop interactive tools for sales and marketing teams with a view to maximizing conversion.
This position is responsible for building and enhancing the brand: oversight of the Four Seasons web site; all interactive apps and tools; and the integration of all marketing communications efforts on line
Specific Responsibilities:
Work with agencies on the website to leverage key technology systems, infrastructure and personnel to improve the online capabilities and customer experience, including design work, CRM efforts, booking platforms, and multivariate website testing capabilities
Responsible for the fs.com website conversion performance. Working with analytics team, lead develop of effective reporting and evaluate site performance to continually improve e-commerce results for the corporate and hotel level sites
Manage global brand and hotel level eCommerce marketing efforts in conjunction with the Manager, Interactive Marketing to increase traffic and conversions
Lead the development of the e-marketing tools for use by hotels on global basis and implemented by multiple agencies providing continual improvement to increase conversion
Working with Marketing, IT and Operations responsible for development of e-based tools to enhance guest experience and recognition such as pre-arrival planning and mobile applications
Our successful candidate will have:
A results oriented senior level professional with 5 to 8 years of interactive, marketing and marketing communications management. Experience in luxury, hotel or retail marketing management an asset
Demonstrated strategic capability in developing interactive marketing strategies that includes building effective web platforms and sites and deep understanding of technical requirements for effective interactive marketing
Highly analytical and able to apply ‘return on investment’ thinking to all decisions
Post-secondary degree in marketing, communications or business; MBA highly desirable
Technical skills and knowledge:
Strong project management skills, able to conceive and implement major interactive projects on time and on budget
Exceptional project management skills
Highly results oriented with experience increasing top line revenue and driving ROI
Keen attention to detail
Ability to work independently while still remaining an active member of the team
Working knowledge of latest software applications including, but not limited to, Microsoft Office (Word, Excel, PowerPoint and Lotus Notes)
Key Behavioural Competencies:
Experience working with and managing agency relationships
Proven ability to work effectively with senior-level executives
A confident, energetic thinker who functions as a key strategist amongst his/her peers in the marketing planning team
Outstanding verbal, written and interpersonal communications skills
Effective problem solver and decision maker
Works well under pressure, responds positively to change and can manage multiple tasks under tight time constraints
Key Functional Competencies:
Proven track record of successful marketing management and strategy with national or global brand name
Superior understanding of interactive marketing tools including website design and development, SEO, social media strategy
Consumer focus
Demonstrated ability to integrate across functional and operational areas within an organization
Product Management skills and experience
|