Position Overview

Manager, Marketing Planning, Direct Channels

Reports to Senior Manager, Marketing Planning, Direct Channels

Role Purpose

The Manager, Marketing Planning – Direct Channels will develop strategies and tactics to maximize overall marketing achievements in support of the direct channels – specifically online, mobile, ATM and phone. As a member of the Marketing Planning team, the successful candidate will represent the consumer, and link market research, customer information and marketing/customer strategies to develop and execute marketing plans in support of the North American Online, Mobile, ATM and Phone channels.

Responsibilities

The Manager, Marketing Planning - Direct Channels will have the following key areas of accountability:

Strategies and Tactics:

In conjunction with the Senior Manager, to provide strategic advice and direction to assigned key business partners or the enterprise on marketing plans/customer strategies and/or special projects as assigned, ensuring alignment with the TDBFG brand strategy and Direct Channel specific goals

Build and maintain close working relationships with key business partners to understand and influence business strategies, priorities and direction ensuring business objectives can be converted into effective marketing plans/customer strategies

Contribute to the development of the annual marketing plan, and present supporting marketing or customer solutions and/or tactics

Understand and represent the consumer/customer perspective, linking market research, customer information, product/service strategies and translate into achievable business results as applicable

May act as the business owner for implemented customer-centric programs where applicable

Identify cross-product and/or cross-business synergies to enhance efficiencies and better serve business needs

Project Management:

Deliver, manage and execute Marketing Plans, using established processes, tracking key milestones and implementing all projects/programs on strategy

Ensure a high level of service by setting clear standards and communicating status regularly with respective business partners and project team members

Manage on-going relationships and coordinate support from key internal and external business partners to ensure effective execution of marketing plan deliverables

Manage marketing budgets for assigned business areas and manage the effective disbursement of approved marketing/program budget

Conduct project reviews to evaluate the effectiveness of programs, ensuring budgets are reconciled, stated goals are achieved and learning are actionable, well-documented, and shared

Teamwork and Leadership:

Be a primary contact for the business, and act as an expert internal consultant, providing advice and guidance on marketing planning and marketing initiatives/issues

Act as a technical mentor in own field of expertise and contribute to a positive working environment

Build and maintain positive working relationships by effectively communicating and regularly sharing information, learning and knowledge with internal and external business partners

Actively contribute to action plans to address items identified on employee satisfaction surveys

Promote key achievements of the marketing group to share learning and demonstrate value

Qualifications, Knowledge and Skills

Our successful candidate will have/be:

Over 5 years in Consumer Marketing

Working knowledge of marketing strategies and a demonstrated ability to apply them

Consulting approach with strong analytical skills and ability to deliver actionable recommendations from analysis

Demonstrated abilities and strengths in impacting and influencing stakeholders

Ability to proactively resolve problems and manage conflict/negotiate positively

Ability to adapt in a rapidly changing environment

Ability to handle ambiguity and willingness to build assumptions to solve problems

Strong verbal and written communication, time management and organization skills

Experience working in online channel marketing an asset

Undergraduate degree or post graduate degree is an asset; MBA is preferred

Compensation

Base depends upon the level of experience and is competitive

Target percentage is 12% of earnings (note: pro-rated on start date based on bank fiscal)

Possible multiplier for performance

4 weeks vacation

Employee Ownership Plan – for every $1 contributed company matches $.50 to an annual maximum

Benefits: flex: medical and dental

Employee discount loans and mortgages (e.g. 1.5% off posted rates regardless of the term, discount on Visa card, free bank account, etc)