Position Overview
Advertising Manager
Reports to Senior Advertising Manager
Is this you?
Are you passionate about connecting with Consumers through bold and impactful advertising campaigns that break through the clutter and make a positive contribution to the Brand’s performance results? Have you had experience developing and delivering advertising strategy, innovative creative and media and getting multi-level buy-in with all key stakeholders? Do you start your sentences with ‘we’ and enjoy working cross functionally to achieve objectives. Do you want to work with a leading and growth oriented organization in the financial services sector?
If yes, please read on…..
Role Purpose
The Advertising Manager leads the development of advertising campaigns, including the development of advertising strategy, creative and media development across multiple lines of business.
Primary Responsibilities
The Advertising Manager will:
Be the advertising voice at the table for planning and business unit partners
Be responsible for the development of the advertising strategy, working with marketing planning to translate the kick off document into the creative brief
Lead and manage advertising projects on behalf of planning and business units, working with creative and media agencies as well as other Marcom partners
Direct creative agency partners in the development of creative ideas, helping to critique and guide creative work to better align to the strategic needs of the bank. Execution of creative concepts to get them in market
Work with media agency partner to provide a media brief, budget to engage in the development of a media plan and the subsequent execution of the media plan
Manage and process all advertising and media estimates and invoices while keeping campaigns on budget
Effective project management, to keep the campaign on time, on budget, engage partners in timely manner for input and approvals, to ensure we stay on track for in market.
Partner with research teams to test, track and interpret advertising research
Build and maintain close working relationships with key business partners to understand and influence business strategies, priorities and direction, ensuring business objectives can be converted into effective marketing plans/customer strategies
Ensure creative campaigns and offers make most efficient use of available advertising dollars
Other key areas of accountability will be:
Project Management:
Deliver, manage and execute Advertising Plans and customer-centric programs, using established processes, tracking key milestones and executing detailed and meaningful post implementation reviews
Ensure a high level of service by setting clear standards and communicating status regularly with respective business partners and project team members
Manage on-going relationships with the business units and coordinate support from key internal advertising resources to ensure effective execution of creative deliverables
Manage the annual advertising budgets adjusting strategies and tactics when needed to ensure spending levels are within budget. and forecast quarterly spending
Actively work to resolve escalated issues effectively and manage any changes within projects
Conduct project reviews to evaluate the effectiveness of programs, ensuring budgets are reconciled, stated goals are achieved and learning is actionable, well-documented, and shared
Expert Knowledge:
Be recognized as an internal advertising expert
Keep abreast of emerging capabilities and/or consumer trends within the advertising industry
Teamwork and Leadership:
Build and maintain positive working relationships by effectively communicating and regularly sharing information, learning and knowledge with internal and external business partners
Contribute to people development within TDBFG advertising team
Qualifications, Knowledge and Skills
Our successful candidate will have/be:
A minimum 5 years experience in advertising
Subject matter expertise in media, including TV, print, radio and out of home
Excellent project management skills with demonstrated success in on-time delivery, on budget, and approval management
Strong communication skills, able to work well with Agency/Marcom partners and selling creative and media plans
Past experience with and successes in major advertising campaigns, either from agency or client vantage
An effective judge of creative work, from concept to execution
Able to strike a balance between problem solving and thinking strategically, creatively and ensuring effective execution
Be proactive with opinion, solutions and creativity and a strong voice with an ability to sell
Compensation
Base will be competitive
Bonus plan target percentage is 12% of earnings (note: pro-rated on start date based on bank fiscal)
Possible multiplier for performance
4 weeks vacation
Employee Ownership Plan – for every $1 contributed company matches $.50 to an annual maximum
Benefits: flex: medical and dental
Employee discount loans and mortgages (e.g. 1.5% off posted rates regardless of the term, discount on Visa card, free bank account, etc)
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